Do you intend to become a successful digital influencer on Instagram? If your answer is yes, in addition to creating original content that is relevant to your followers, you need to master the best way to present your material to the public. After all, for the user experience to be the best possible, the correct visualization of the texts and the proportion of the images make all the difference.
So, keep an eye on the sizes indicated for each type of post on Instagram and see our tips for creating an irresistible profile and making it big on the internet!
image for feed
Posts in the main Instagram feed can have images in square, horizontal or vertical formats.
Image in feed in square format
- Resolution: 1080px by 1080px.
- Ratio: 1:1.
- It is the best format for high quality images.
- Perfect for those who want to present a product.
Image in feed in horizontal or landscape format
- Resolution: 1080px by 566px.
- Ratio: 16:9.
- The widescreen format is ideal for showing a wider, open, panoramic image.
- It is not indicated for posts with texts or showing only one item.
Image in feed in vertical format
- Resolution: 1080px by 1350px.
- Ratio: 4:5.
- Provides the best mobile viewing experience.
- Format that usually yields high engagement.
video to feed
A great option to increase audience engagement. The proportions can be the same as shown in the images.
- Duration: Under 60 seconds.
- Size: Ideally less than 4GB.
Video in feed in square format
- Resolution - 1080px by 1080px.
- Ratio: 1:1.
Video in feed in horizontal or landscape format
- Resolution: 1080px by 566px.
- Ratio: 16:9.
- Ideal format for feed engagement.
Video in feed in vertical format
- Resolution: 1080px by 1350px.
- Ratio: 4:5.
Image for stories
The function is often used to encourage interaction with your audience. In this case, the ideal is for your post to cover the entire screen. But they can be cut and sized manually.
- Resolution: 1080px by 1920px.
- Ratio: 9:16.
- Duration: display for 5 seconds.
Video for stories
A format that demands attention because of the short duration. You will need to make a sequence of videos to deliver slightly longer content. A 60 second video will be divided into 4 parts of 15 seconds each. After a minute, you will have to record a new video.
- Resolution: 1080px by 1920px.
- Ratio: 9:16.
- Duration: up to 15 seconds.
Video for IGTV
It is a format that allows you to offer content of longer duration and in full screen.
Video for IGTV
- Ideal dimension: 1.080px by 1.920px.
- Ideal ratio: 9:16 vertical.
- Preview in feed: 4:5 aspect ratio.
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Video layer for IGTV
- Minimum dimension: 420px by 654px.
- Ratio: 1:1.55.
- Relevant information should be centered so it doesn't get cut off in the feed.
Video for Reels
The format that will guarantee you wider delivery on Instagram uses the same dimensions as videos in Stories.
Video for Reels
- Resolution: 1080px by 1920px.
- Ratio: 9:16.
- Duration: up to 60 seconds.
Preview in feed
-
Ratio of 4:5.
- Duration: Initial 30 seconds.
Video Thumbnail for Reels
- Resolution: 420px by 654px.
- Ratio: 9:16.
Profile picture
The fundamental space to present your image or image of your brand.
- Resolution: 720px by 720px.
Highlights Layer
An important resource for you to always present your most relevant content. It is important to always center the photos or texts, since the format of the highlights is circular and cuts off part of the image.
- Resolution: 1000px by 1000px.
How to search for the best Instagram filters
How to improve your Instagram posts
- Instagram gives the user the option to resize the image. To do so, just select the icon available in the lower left corner, before posting.
- Once you have defined your strategy on the social network, you also have to think about the purpose of each post. This way, you will know in which format it is better to post each image.
- The quality of the photos, videos and arts you will publish is essential to attract the public. Therefore, invest in attractive content that adds value to your profile, with quality information for your followers.
- Test different formats and approaches until you find the one that best suits your audience and the one you feel most comfortable using.
- Constancy is key to creating authority and becoming a reference in a given subject. Create a weekly schedule that you can deliver and get organized to stick to it in full.
- Invest in Call to action, that is, call your follower to some action that increases the engagement and reach of your content. Like, comment, save or share are the most used actions on Instagram.
- Use apps and editing platforms to customize your videos, photos and art. Choose a color palette and use it creatively to make your feed harmonic.
