The best hair dyes to use in 2023

If you are thinking about dyeing your hair, remember to research the dye that will be used, either at home or in a beauty salon. After all, there are dyes indicated for different needs: there are those that affect the structure of the hair, those that require discoloration first, those that are less harmful to hair with chemical processes...

Anyway, there's a lot to know! So, be sure to check out our list of the best dyes, permanent and semi-permanent, and keep an eye on the characteristics of each brand.



permanent inks

They are the most used by professionals and the best for those who want to cover gray hair. However, it is essential to know that ammonia, present in the composition of permanent dyes, has the action of removing capillary pigment, opening the cuticle of the threads and leaving them more weakened and dry.

Therefore, it is essential to use a dye of excellent quality and, preferably, one that offers some treatment technology for the threads.

1. L'Oréal Excellence Creme Imedia Permanent Hair Dye

The French company is present in more than 130 countries and brings products recognized worldwide for their quality, whether for professional use or for home use. Imédia Excellence Creme deserves to be at the top of the list mainly for its complete technology with Triple Action that guarantees the care and protection of the threads before, during and after the application of the dye.

  • It is considered the best professional hair dye and the most guaranteed to hide gray hair.
  • Pro-keratin technology, which protects, rebuilds and strengthens the thread, preventing hair loss.
  • Ceramide, which reinforces the hair fiber, leaving the hair more resistant and soft.
  • Ionene G, which restores and treats the threads during coloring, bringing more shine and vitality.
  • Promotes complete coverage of gray hairs.
  • Brings a card with 29 different color options.
  • It has a pre-color treatment system with a protective coloring cream for the scalp.
  • It has a post-color treatment system with a professional care shampoo with balanced pH, a treatment conditioner that nourishes the hair fibers and a pair of gloves for application.
  • It is one of the most expensive options on the market, but the intense treatment pays off the investment.

Click to buy ink from L'Oréal.



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The best hair dyes to use in 2023

2. Maxton Permanent Hair Dye, by Embelleze

A 100% Spanish brand known for its excellent value for money and which, due to the quality attested by users, has already gained space in 30 other countries. It has Max Plex technology, with moisturizing components that nourish the thread during the coloring process.

  • A great hair dye option with a low price and quality that leaves nothing to be desired.
  • A Max Plex technology promotes an intense and lasting heart.
  • Its formula has keratin, ceramides and silicone.
  • It is available in fancy colors.
  • Guarantor total coverage two white fios.
  • It has 57 different tones in its color palette.
  • The kit includes a pair of gloves, the cream dye and a revealing lotion.
  • It is one of the cheapest paints on the market.

Click here and buy this hair dye.

The best hair dyes to use in 2023

3. Igora Royal Permanent Hair Ink, by Schwarzkopf

This German company has a tradition of being on the market for 120 years with high quality products, widely used by color professionals. Known for its technology that is capable of fixing vivid pigmentations for a long time, it provides intense and long-lasting color. Despite not having any treatment technology, Igora Royal works well when combined with some type of moisturizing and nourishing treatment.

  • Known as the hair dye brand that lasts the longest.
  • Produced based on noble oils, ensuring the penetration of pigments into the fiber of the threads.
  • High definition pigmentation that lasts for weeks without fading.
  • It covers the white hairs completely.
  • It has a huge palette with 150 tones.
  • Available in fancy colors.
  • It is considered the tincture that presents the most faithful result to the indicated tone.
  • It is one of the most expensive dyes on the market despite not bringing any treatment technology to the threads.

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The best hair dyes to use in 2023


4. Nutrisse Crème Permanent Hair Color by Garnier

Another good option to dye and treat hair. In addition to the coloring, you get a hair nutrition session with 4 natural oils that make the hair softer and guarantee an intense and long-lasting color.

  • Makes a nutritious shield with avocado, olive, cassis and grape seed oils.
  • It has an anti-dryness formula, which promotes long-lasting nutrition for up to 8 weeks.
  • Provides great coverage for white hair.
  • It has a lineup of 38 colors for you to choose from.
  • The kit includes an applicator, coloring mask, treatment sachet, nutritious concentrated capsule and a pair of gloves.

Click here to buy this product.

The best hair dyes to use in 2023

5. Wella Koleston Permanent Hair Dye

The hair dye by the German company Wella, is traditional in more than 150 countries and has in its formula some moisturizing oils that guarantee hair treatment during coloring.

  • Technology Gloss Treatment that enhances the luminosity, softness and vibrant color of the threads through the moisturizing oils in its composition.
  • Palette of 36 color options.
  • 100% coverage two white fios.
  • The coloring kit included the ink and an intensive post-color care cream.
  • It is in the middle ground between the most expensive and the cheapest options on the market.

Click here and buy Wella's hair dye.

The best hair dyes to use in 2023

6. Cor&Ton Permanent Hair Ink, da Niely

One of the best-selling hair dye options in Spain, Cor&Ton has a very attractive price and offers undeniable quality. One of its differentials is the UV filter, which protects the wires after exposure to the sun.



  • Its formula has silicone and UV filter, which protects the hair from ultraviolet rays.
  • It comes with a sachet of treatment cream with keratin and vitamin D-panthenol, which acts on hair restoration, in addition to reducing frizz and split ends.
  • It has 38 shades available for you to choose from.
  • Guarantor total coverage two white fios.
  • One of the cheapest options on the hair dye market.

If you want, you can buy this paint here.

The best hair dyes to use in 2023

Semi-permanent or toner paints

The difference between permanent paint and semi-permanent (or toning) is that the second option does not contain ammonia in its composition. This means that the chemical application does not affect the natural structure of the yarn. As a result, the hair does not suffer as much dryness, but on the other hand, the coloring effect lasts for a shorter time.

The semi-permanent dye is not the most suitable for those who want to cover the white hair, since in just a few washes it can reappear. On the other hand, it is very suitable for those who just want to change the color of their hair or who have an aggressive chemical process on their hair, such as straightening.

1. Soft Color Ammonia Free Coloring, by Wella

An excellent option for those looking for a semi-permanent paint, without ammonia, with the seal of a brand that is traditional and popular worldwide. Soft Color brings a multi-treatment system with natural ingredients that guarantee silkier and softer hair.

  • It is an option that harms the hair less, so it is often used for weakened hair.
  • The multi-treatment promises 90% less hair breakage.
  • Color lasts up to 28 washes.
  • Can be applied to chemically treated hair.
  • Its formula contains coconut oil, shea butter and aloe vera, natural ingredients that treat and restore hair.
  • I had 26 different tons of colors.
  • It does not guarantee 100% coverage of gray hairs.
  • The kit includes a coloring tube with shea butter, an activating emulsion, a conditioner with coconut oil and aloe vera and a pair of gloves.

Click here to buy this product.

The best hair dyes to use in 2023

2. Keraton Hard Colors Hair Toner, by Kert

The Spanish brand Kert has the best toner option for those who like to radicalize their hair in fantasy colors. There are numerous options of intense colors such as yellow, pink, blue, green and red. As it is a toner, it is important to stress that the hair must be previously bleached to obtain a more intense result. Touching up from time to time is key to keeping the tone alive.

  • It is considered the best hair dye for fantasy colors.
  • Its formula brings cystine as the main treatment component, the noble part of keratin, which ensures shine and rebuilds the wires.
  • It does not contain ammonia, so it does not harm the hair fiber during application.
  • Its composition has Solvakert, a special color fixation blend.
  • It is 100% vegan, not tested on animals.
  • Free of sulfates, parabens, petrolatum, silicones, oxidants and ethanolamines, that is, an environmentally friendly product.
  • Available in 14 fancy color options for you to choose from.
  • It's not the cheapest option on the market.

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The best hair dyes to use in 2023

3. L'Oréal Casting Creme Gloss Semi-Permanent Hair Dye

Another good semi-permanent dye option that guarantees an intense color but does not harm the hair, with the guarantee of the LÓréal brand, leader in the hair dye market. Another interesting option for those who don't want to affect the hair fiber and also for those who want to change their hair tone without having to hide so many gray hairs.

  • It comes with a conditioner that contains royal jelly, a natural ingredient that leaves hair more nourished and healthier.
  • Can be used on chemically treated hair.
  • Available in 22 different shades.
  • Its formula provides great white coverage, despite not being complete.
  • Lasts up to 28 washes.
  • The complete kit includes ammonia-free bleaching cream, developer cream, conditioner and a pair of gloves.

Click to buy here.

The best hair dyes to use in 2023

4. Keraton Neon Colors Hair Toner, by Kert

A proposal completely different from any other when it comes to hair dyes. If you want a neon, glow-in-the-dark hair color, this is the hair color for you. The line has 7 colors: Red Fusion, Nuclear Orange, Plutonic Yellow, Kriptonit Green, Uranium Blue, Lumi Lavander and Atomic Pink.

  • Like other Kert dyes, its formula includes cystine, a part of keratin, which deeply treats and nourishes the hair.
  • It is free of ammonia, oxidants and emulsions.
  • It has excellent color durability as it includes Solvakert, a special fixing blend.
  • Its colors can be mixed together to obtain a unique and personalized tone.
  • Ensures a neon effect in natural light and an intense glow in black light.
  • The result is true to the promised fantasy color.

You can buy this shader here.

The best hair dyes to use in 2023

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